Market Intelligence Services

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Tier 1Fastest entry point

Founder Decision Memo

One critical decision solved fast: market entry, positioning, pricing, or GTM narrative. Includes clear recommendation paths and tradeoffs.

Typical timing

1 to 2 weeks

Price anchor

Best for

A founder facing one consequential choice and wanting a reasoned recommendation fast.

Why this feels different

Structured like an internal memo rather than a generic consultant deck.

Included

Deep-dive research document (PDF)
Market and competitor landscape
Recommended path with rationale
1 async Q&A session

Download sample PDF

Tier 2Ongoing market watch

Competitive Intelligence Pack

Ongoing competitor tracking with monthly signals on positioning, launches and GTM moves, plus practical response recommendations.

Typical timing

Monthly cadence

Price anchor

Best for

Teams that need a living read on competitor movement, category shifts, and strategic noise.

Why this feels different

Keeps leadership up to date on what changed, what matters, and what to ignore.

Included

Monthly intelligence report (PDF)
Competitor tracking summary
Key signals and recommended actions
1 sync call per month

Tier 3Narrative to demand

Content-to-Pipeline Strategy

A 90-day research-led content plan designed to attract higher-intent buyers and support your GTM motion.

Typical timing

2 to 3 weeks

Price anchor

Best for

Operators who want research turned into sharper messaging, better content angles, and more relevant conversations.

Why this feels different

Uses the same editorial lens TWK applies publicly, aimed directly at your buyer and category.

Included

90-day execution roadmap
Content calendar and channel plan
ICP and messaging framework
Bi-weekly check-in calls

Tier 4Leadership-ready framing

Investor/Board Brief Pack

Board-ready market updates with strategic risk/opportunity framing and executive narrative support.

Typical timing

2 weeks

Price anchor

Best for

Founders and strategy leads who need crisp market context for investors, boards, or leadership updates.

Why this feels different

Turns scattered market movement into a coherent narrative senior stakeholders can trust.

Included

Market narrative write-up
Competitive positioning summary
Risk flags with context
One revision round included

Tier 5Highest-conviction engagement

Due Diligence Research Support

Independent market and moat analysis for investment, partnership, or category entry decisions.

Typical timing

2 to 4 weeks

Price anchor

Best for

Larger strategic bets where independent market validation matters before capital, time, or reputation is committed.

Why this feels different

Designed to surface risk, false consensus, and underappreciated openings before you lock in a decision.

Included

Full market and competitive research
Risk and opportunity matrix
Primary source citations
Summary briefing call

Turn research into execution

From a single decision memo to full diligence support.

Founder Decision Memo

Competitive Intelligence Pack

Content-to-Pipeline Strategy

Investor/Board Brief Pack

Due Diligence Research Support

A studio process that feels more like a sharp newsroom than a generic consulting workflow.

Define the decision

Assemble the evidence

Deliver the judgment

Send the decision, the context, and where you feel uncertainty.

Request a strategy call